旅程

忙忙忙，忙完了整整一个星期，总算完成了自己还满意的作品... 不知道为什么，每次赶功课总会遇到瓶颈，像是找不到对得感觉继续做下去般，真不知道问题出现在哪里...<检讨中>

以下是我忙了一个星期的作品…

Brand Name：KINDER

Target Audience：

Demographic

Age: 7-12 years old

Gender: Male and female

Occupation: Student

Education: In primary school level

Family Income: RM4000 – RM6000

Race and Ethnicity: All races

Geographic Location: Urban area

Psychographic

Perception: Quality of new and novelty products are better than old products.

Learning: Learn and receive new things through parent, friends, online and etc.

Motivation and Needs:

- Look for new and novelty products

- Look for nice flavor and taste product.

- To be concerned about nutrition of food.

Attitude:

- Willing to try something new and interesting.

Personality:

- Talkative, confident, optimistic, playful

Lifestyle:

- healthy, active, like outdoor activities

Advertising Strategy

Create a booth, TVC and website with the concept of “Childhood” to attract the target audience to get to know about the brand and products.

Creative Strategy

Big Concept: “Childhood”, where the innocent kids enjoy the life without any annoyance and scheming.

Goal: To attract the target audience to get to know about the brand and products.

CONCEPT BOARD:


STRATEGY BOARD:



EXHIBITION BOARD:
Idea: Playground - to attract attention of kids (target audience) to come to the booth.














TVC STORYBOARD:

Idea:
To bring out that KINDER is a rich and delicious chocolate which produce with fresh and high quality ingredient.


TVC ANIMATICS:


交了这份“重量级”的功课，这个semm可以说是轻松了... woohooo

接下来要干嘛呢？！

做工！做工！赚钱！赚钱！
为了赶这份功课，令我少赚了RM600！！！

还有，是时候开始构思FYP2 的idea了，学php, 进步actionscript 和 3D skill. 不然我的major -website, 就等吃草！ （讲罢了 ><)

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