旅程

“纯真年代”，一首张惠妹蛮久了的歌曲…

从前听这首歌曲，不会有太多的感觉…

马路有来跟去两个方向, 走错了方向可以找U Turn, 只要还有汽油就不怕走错路，走再多的冤枉路也可以到达目的地…

但人生生来就只有一个方向，永远没办法往反方向走回去…

歌词里有一句是这样的:

“Wonder why 真不明白 为何不知不觉 就这样却 失去了坦白”

长大了，心境不再像从前那样单纯、简单…

说话无法都那么的直接、坦白…

在某种状况下，需要有心机、撒谎去保护自己与个人的利益…

这样的成长与转变是必然的、必要的

但我却觉得这样的我很丑陋…

忙忙忙，忙完了整整一个星期，总算完成了自己还满意的作品... 不知道为什么，每次赶功课总会遇到瓶颈，像是找不到对得感觉继续做下去般，真不知道问题出现在哪里...<检讨中>

以下是我忙了一个星期的作品…

Brand Name：KINDER

Target Audience：

Demographic

Age: 7-12 years old

Gender: Male and female

Occupation: Student

Education: In primary school level

Family Income: RM4000 – RM6000

Race and Ethnicity: All races

Geographic Location: Urban area

Psychographic

Perception: Quality of new and novelty products are better than old products.

Learning: Learn and receive new things through parent, friends, online and etc.

Motivation and Needs:

- Look for new and novelty products

- Look for nice flavor and taste product.

- To be concerned about nutrition of food.

Attitude:

- Willing to try something new and interesting.

Personality:

- Talkative, confident, optimistic, playful

Lifestyle:

- healthy, active, like outdoor activities

Advertising Strategy

Create a booth, TVC and website with the concept of “Childhood” to attract the target audience to get to know about the brand and products.

Creative Strategy

Big Concept: “Childhood”, where the innocent kids enjoy the life without any annoyance and scheming.

Goal: To attract the target audience to get to know about the brand and products.

CONCEPT BOARD:


STRATEGY BOARD:



EXHIBITION BOARD:
Idea: Playground - to attract attention of kids (target audience) to come to the booth.














TVC STORYBOARD:

Idea:
To bring out that KINDER is a rich and delicious chocolate which produce with fresh and high quality ingredient.


TVC ANIMATICS:


交了这份“重量级”的功课，这个semm可以说是轻松了... woohooo

接下来要干嘛呢？！

做工！做工！赚钱！赚钱！
为了赶这份功课，令我少赚了RM600！！！

还有，是时候开始构思FYP2 的idea了，学php, 进步actionscript 和 3D skill. 不然我的major -website, 就等吃草！ （讲罢了 ><)

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感觉上好像好久没回家了...
最近每次回家的时间都不超过24个小时，住不超过一天...
好久没有试过可以躺在家客厅的沙发上，看电视节目看到睡着觉...

昨天姑姑打电话来...

姑姑：“你在做工啊？”
我：“没有”
姑姑：“那干嘛不回家? 今天你爸爸做祭...”
我：“我因为要赶功课，所以这两个星期才没有做工...”
姑姑：“hmm..."

即使是这样，心却深感内疚...

但又能如何......



*继续赶功课咯*