“纯真年代”,一首张惠妹蛮久了的歌曲…
从前听这首歌曲,不会有太多的感觉…
马路有来跟去两个方向, 走错了方向可以找U Turn, 只要还有汽油就不怕走错路,走再多的冤枉路也可以到达目的地…
但人生生来就只有一个方向,永远没办法往反方向走回去…
歌词里有一句是这样的:
“Wonder why 真不明白 为何不知不觉 就这样却 失去了坦白”
长大了,心境不再像从前那样单纯、简单…
说话无法都那么的直接、坦白…
在某种状况下,需要有心机、撒谎去保护自己与个人的利益…
这样的成长与转变是必然的、必要的
但我却觉得这样的我很丑陋…
忙忙忙,忙完了整整一个星期,总算完成了自己还满意的作品... 不知道为什么,每次赶功课总会遇到瓶颈,像是找不到对得感觉继续做下去般,真不知道问题出现在哪里...<检讨中>
以下是我忙了一个星期的作品…
Brand Name:KINDER
Target Audience:
Demographic
Age: 7-12 years old
Gender: Male and female
Occupation: Student
Education: In primary school level
Family Income: RM4000 – RM6000
Race and Ethnicity: All races
Geographic Location: Urban area
Psychographic
Perception: Quality of new and novelty products are better than old products.
Learning: Learn and receive new things through parent, friends, online and etc.
Motivation and Needs:
- Look for new and novelty products
- Look for nice flavor and taste product.
- To be concerned about nutrition of food.
Attitude:
- Willing to try something new and interesting.
Personality:
- Talkative, confident, optimistic, playful
Lifestyle:
- healthy, active, like outdoor activities
Advertising Strategy
Create a booth, TVC and website with the concept of “Childhood” to attract the target audience to get to know about the brand and products.
Creative Strategy
Big Concept: “Childhood”, where the innocent kids enjoy the life without any annoyance and scheming.
Goal: To attract the target audience to get to know about the brand and products.
CONCEPT BOARD:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYYqIflV37u1kUmhG1qRsjoml7FoKgq3oHbRX-Kjj5y6c2y3ul0mfdtG9RAjwHHkb59h5twM3LoBwkIiRYIQT5BaY8PLLfa4_3SKl4uPVJoqBW8bHn7n_0siuJD1kjrv42zzyKjJslsbU/s400/concept+board+copy.jpg)
STRATEGY BOARD:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQZALndotQIXbUCyrXoAHGQWMoHCmMEqfxl05tzqiNwrvi-VPqChexjEJAPHf50cS1BCZUFinG10QAJcD_mscZU9Ao9QTSPW8amHeOwmA_dlCc_Cj_6Bvy4GK9WMHcMnxu5_6KW9Gvtgg/s400/strategy+board+copy.jpg)
EXHIBITION BOARD:
Idea: Playground - to attract attention of kids (target audience) to come to the booth.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCpTlJKkT3YhqBhLRqCYHFFJbZ6RgC24rPw8R3X-Hw4fFanRwApbPPqYsJjKCaN1-s9WHsw362tTqaKEBBgySCtU3n-Tp3P3hhLDzZ6SKnHDZOSz4e649HZ2MwBPU9TBZilwCoYAMMWt4/s400/1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpWqYnFK0_Sd5PQBFch1yVMQmgttUUYnjrkjpZYKDHiVe7ovlZNKwKfJoVux8Bds1dfdSA3hhCKeO1CaspaQ2fHwdSbpPTUMvUzB-XjA7kpA21hr5n49ZMYFaxNMuByfhmBlmg7S2BcZQ/s400/2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL7nbkjLHRQWinTn50FlIEbWKOFw11UBesVJnzG5LOYFbx7C-u93NQmh-vI8NZ7LMfN8OjRbTEhlJhDFSpyE3H_r57Ry8UyUyaoca0sLQ4qtVabJ2xsXiZH6iilL2PkrWJ6gn79z_8JjE/s400/ongcaiszu_1051105734_top.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdEOVNMXm_-YocB3r7XnPnuDt2krKCk7epug3dVA_UDOcXNm9cMRqTYXG9OWbluvnW98dv0FLj9-VcT0KlWPNc9NCMcil7IkBSKolRsu-8zhuYv7OBRJup-lFfCx3rKPrtnSMCjfxi0N8/s400/3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYMkimd3jZO2oySOaqDqbQmcLAolatlcGsWAee0SkSo-LJEn-kbPh30NF-OhkzLPY46hY92MA6raN6ktAy7UIJl_y8cWTtDt-V0zFG3RwjMlJn6MDPUDp0TOl-SFfZKB9HJr85geZNOWc/s400/ongcaiszu_1051105734_front.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH1Lj7fBTdu0ARcnpOwiwGvuCGsxLC-b7ZqFm04YSUUVN1AjVFYfJcyEStdU7W0aRJGCRkWlari5AO1VUnm9tVYiloQjZImgxrWddJooPcrqFqLO_qluWAFKCuTSBwbbJ8Ee5Pd2i_F3Q/s400/Untitled-1.jpg)
TVC STORYBOARD:
Idea:
To bring out that KINDER is a rich and delicious chocolate which produce with fresh and high quality ingredient.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghDnlPgbDn4LTYaJ4XtXBWoH_An9TPQqZ1JUNfwKGDoEmTO7weko9CLgZ48LdlxwzmGOOT8guv7o8ZxV0I7GA3VXJ4uRBz9aGHi1olNH7qIC8tBTBZV5wpx16U6gqFh0kCqRV9WCNbZ_U/s400/storyboard.jpg)
TVC ANIMATICS:
交了这份“重量级”的功课,这个semm可以说是轻松了... woohooo
接下来要干嘛呢?!
做工!做工!赚钱!赚钱!
为了赶这份功课,令我少赚了RM600!!!
还有,是时候开始构思FYP2 的idea了,学php, 进步actionscript 和 3D skill. 不然我的major -website, 就等吃草! (讲罢了 ><)
@@
感觉上好像好久没回家了...
最近每次回家的时间都不超过24个小时,住不超过一天...
好久没有试过可以躺在家客厅的沙发上,看电视节目看到睡着觉...
昨天姑姑打电话来...
姑姑:“你在做工啊?”
我:“没有”
姑姑:“那干嘛不回家? 今天你爸爸做祭...”
我:“我因为要赶功课,所以这两个星期才没有做工...”
姑姑:“hmm..."
即使是这样,心却深感内疚...
但又能如何......
*继续赶功课咯*